Gender

Who Makes the Magic Happen? Investigating the Effectiveness of Promotion Strategies

(Joint work with Yingxin Zhou and Jenny Jin) Examine the impact of external promoters versus internal promoters on product promotion success

Beauty, Gender, and Charitable Giving

(Joint work with Jooyoung Park, Ying-yi Hong, and jungkeun Kim) Examine the effect of physical attractiveness of recipients on donations decisions in a prosocial microlending market by combining both the archival data analysis and controlled experiments